Friday Forward

Investor Due Diligence Report

substackBusiness

A community of leaders building the capacity to lead better, live better, and reach their full potential.

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Key Metrics

Subscribers

112K

9.5K paid

Verified

Weekly Growth

-0.4%

Paid Sub Retention (30d)

Insufficient data

21 of 30 days needed

Revenue Analysis

Pricing

$6.95/mo

$55/yr annual option

Est. Monthly Revenue

$45K

9.5K paid subs

$45K/mo – $45K/mo(±0%)

Engagement

Avg Comments/Post

1.0

Avg Likes/Post

17.0

Engagement Rate

0.02%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

64Fair

0100

Publishing Pace

Weekly

1.0 posts/week

Score based on available components only.

Component	Score	Weight

Competitive Landscape (Business)

Newsletter	Subscribers	Weekly Growth	Price	Platform
The Looking Glass	95K	N/A	$6/mo	substack
ILLUMINATION Library for Freelance Writers	37K	N/A	$5/mo	substack
Hapitalist	33K	+2.0%	$50/mo	substack
Not Another CEO	31K	N/A	Free	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	113K	$45,758.22	—
Mar 2026	112K	$45,353.28	~0%
Apr 2026	112.5K	$45,558.13	~0%

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Key Person

Single-author publication — key-person dependency

Low

Audience Concentration

Consistent engagement across posts

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

112K subscribers — above the 2K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 59 similar-size peers in Business have paid tiers

Pricing position

$6.95/mo vs $141.63/mo category average (1543 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$7	$55

Data Quality

Report Data QualityFull - All metrics available

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.