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Track John Rubino's Substack's growth
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Platform Portability
Uses Substack subdomain (rubino.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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Data updated 1 month ago
Avg Comments
13.8
Avg Likes
37.5
Engagement Rate
0.22%· ~51 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Economics
0.22% engagement rate
Score Breakdown
Engagement Score
| Public |
| Public |
| Public |
| Public |
| Subscriber-only |
| Public |
2.3K paid
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freeWe don't have enough growth data for John Rubino's Substack yet. The average Economics newsletter has 2K subscribers.
Based on 182 Economics newsletters tracked
vs 15 newsletters in Economics
23K places you in the top 10% of newsletters in this category.
Engagement Rate
0.22%
median: 0.00%
Posts per Week
2.4
median: 1.0
Publishing Consistency
69/100
median: 66/100
Subscribers
23K
median: 2K
Rational Optimist Society
26K subs
Prometheus Research
20K subs
Alex Krainer's Substack
34K subs
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Publishing Frequency
~2x per week
Last published Mar 29, 2026
2.4 posts/week avg
Economics Pricing
$8/mo median
Below average(-38%)
Monetization Readiness
Already monetizing
100% of similar-size Economics newsletters also have paid tiers
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Start tracking — free23.0K subscribers and 0.22% engagement — past the threshold where Economics newsletters typically attract sponsors.
Priced Below Category Median
Priced at $5/mo, 38% below the Economics median of $8/mo.