Salad for President Substack

Investor Due Diligence Report

substackFood

Your destination for healthy recipes, musings on my favorite kitchen ingredients, culinary hacks, travel tips, city guides, and the workings of my inner mind.

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Key Metrics

Subscribers

10K

1K paid

Verified

Weekly Growth

~0%

Subscriber count is a platform estimate

Revenue Analysis

Pricing

$5/mo

$50/yr annual option

Est. Monthly Revenue

$4K

1K paid subs

$4K/mo – $4K/mo(±0%)

Quality & Publishing

Audience Quality Score

90Good

0100

Publishing Pace

Previously Weekly

0.7 posts/week

Publishing Consistency

64/100

Consistent (~9.7d avg)

Competitive Landscape (Food)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Violet’s Substack	242K	+0.2%	$6/mo	substack
Not a Chef	101K	+0.6%	$7/mo	substack
The Anna Jones Newsletter	56K	+1.1%	$5/mo	substack
Zenith Within by Sara Redondo, MD, MS	37K	N/A	$30/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	10K	$3,975	—
Mar 2026	10K	$3,975	~0%
Apr 2026	10K	$3,975	~0%

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Publishing Consistency

Variable publishing frequency

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

10K subscribers — above the 3K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 176 similar-size peers in Food have paid tiers

Pricing position

$5/mo vs $5.99/mo category median (859 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$5	$50

Data Quality

Report Data QualityPartial - Some metrics estimated or missing

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.