ARCANA
Investor Due Diligence Report
substackCulture
Exploring life at the crossroads, esoterica, and the aesthete from writer, tarot reader, & stylist Samantha Tatiana Costantino.
200
14 paid
N/A
Pricing
$8/mo
$85/yr annual option
$93
14 paid subs
$93/mo – $93/mo(±0%)
Previously Weekly
0.7 posts/week
42/100
Variable (~10.1d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Lexicon Valley | 34K | N/A | Free | substack |
| Beautiful Terrible Things | 29K | N/A | $8/mo | substack |
| Colin Meloy's Machine Shop | 26K | N/A | $6/mo | substack |
| Between the Lines by Tucson Festival of Books | 24K | N/A | $8/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| May 2026 | 200 | $92.72 | — |
| Jul 2026 | 200 | $92.72 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
200 subscribers — below the 1K category median (based on 695 newsletters)
Has paid tier
Active paid subscription offering
Peer monetization
35% of 764 similar-size peers in Culture have paid tiers
Pricing position
$8/mo vs $5/mo category median (1990 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Jul 2026 | $8 | $85 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Paid Subscriber Ratio | 75/100 | 25% |
| Emily Writes Weekly | 18K | N/A | $8.5/mo | substack |