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Secret Strategist — 91K Substack subscribers, +1.2%/wk | Newsletter Insights

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Secret Strategist

Name: Secret Strategist Newsletter Analytics
Creator: Newsletter Insights

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substack Business Media Kit Investor Report

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

91K

✓

Weekly Growth

+1.2%

+1.2%vs last week

Track CPM rates as they change

Category benchmarks and audience-size adjusted rates

Start tracking — free

Join thousands of newsletter operators tracking the market

Engagement: < 0.1%0.9 posts/wk #67 in category

Weekly

Subscriber Growth

Subscriber counts are rounded by the platform — step changes may not reflect actual growth

See how Secret Strategist compares to 796 other Business newsletters, engagement metrics, pricing analysis & more

Compare with similar Business newsletters

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SemiAnalysis

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171 brands sponsor newsletters like Secret Strategist but haven't tried Secret Strategist yet

Get the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Secret Strategist vs the top 15 peer newsletters on sponsor mix, growth, and CPM.

Including Vanta, Attio, WorkOS + 168 more.

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Engagement

~ Estimated

Avg Comments

1.7

Avg Likes

41.5

Engagement Rate

0.05%· ~43 likes + comments/post

(comments + likes) / subscribers

Quality Score

67Fair (partial data)

0100

Engagement vs Business

0.05% engagement rate

Score Breakdown

Engagement66/100(30%)

Growth Consistency81/100(15%)

Publish Consistency49/100(10%)

Engagement Score

71Engaged

0100

0.05% engagement rate

~43 per post

Top newsletters in Business

SemiAnalysis

321K subs+0.5%/wk

Recruiting Brainfood

41K subs

Lolita's Newsletter

23K subs

View all Business newsletters

How Do I Stack Up?

vs 280 newsletters in Business

Subscriber Distribution

This newsletter

23.3K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 1KMedian: 2KTop 25%: 4KTop 10%: 23.3K

91K places you in the top 10% of newsletters in this category.

vs Category Medians

Posts per Week

0.9

At median

median: 1.0

Publishing Consistency

84/100

Above median

median: 68/100

Subscribers

91K

Above median

median: 2K

Publishing

~ Estimated

Publishing Frequency

Weekly

Last published Oct 8, 2026

0.9 posts/week avg

Consistency:84Very Consistent

Business Pricing

$5/mo median

Your newsletter: Free

Monetization Readiness

Business newsletters typically start charging at ~2K subscribers

Above the typical threshold

54% of similar-size Business newsletters have paid tiers

Unlock revenue estimates, CPM benchmarks, and detected sponsors

Start tracking — free

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Secret Strategist

Growth

Subscriber Growth

Compare with similar Business newsletters

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Track Secret Strategist for changes

171 brands sponsor newsletters like Secret Strategist but haven't tried Secret Strategist yet

Engagement

Top newsletters in Business

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Publishing

Category Benchmarks

Top Posts by Engagement

Recent Posts

Browse more Business newsletters

Top newsletters in Business

Browse more Business newsletters

Engagement

Top Posts by Engagement

Recent Posts

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Growth

Subscriber Growth

Publishing

Category Benchmarks

Compare with similar Business newsletters

Similar in Business

Track Secret Strategist for changes

171 brands sponsor newsletters like Secret Strategist but haven't tried Secret Strategist yet