Investor Due Diligence Report
by Shira Gill
Less clutter, more clarity — practical strategies to simplify your home, life, and business. Join readers in 150 countries + all 50 states 📍.
20K
~0%
Subscriber count is a platform estimate
32.0
146.0
0.89%
(comments + likes) / subscribers
Weekly
1.0 posts/week
90/100
Very Consistent (~7.6d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Gratitude Journal | 114K | N/A | Free | substack |
| Minimalism Life® | 45K | N/A | $5/mo | substack |
| The Landing | 41K | N/A | $8/mo | substack |
| MOON LISTS | 37K | N/A | $5/mo | substack |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
20K subscribers — above the 2K category median for first paid tier
Has paid tier
No paid subscription tier yet
Peer monetization
100% of 184 similar-size peers in Lifestyle have paid tiers
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 46/100 | 30% |
| Publishing Consistency | 69/100 | 10% |
| 24K |
| N/A |
| $6/mo |
| substack |
Revenue Model
Pre-monetization — no paid subscription tier