Reminiscences of a Shrub Operator
Investor Due Diligence Report
by Le Shrub
substackFinance
A live book on Investing.
Investor Due Diligence Report
by Le Shrub
A live book on Investing.
32.5K
31K free · 975 paid
N/A
Insufficient data
27 of 30 days needed
Pricing
$44/mo
$444/yr annual option
$34K
975 paid subs
$29K/mo – $39K/mo(±15%)
24.0
163.0
0.58%
(comments + likes) / subscribers
Weekly
1.5 posts/week
54/100
Variable (~5.1d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Money Tips Money Hacks | 104K | +2.5% | $7/mo | substack |
| Hump 🐪 Days | 75K | -0.8% | Free | substack |
| Young Money by Jack Raines | 61K | -0.8% | Free | substack |
| Lupton Capital - formerly Jonah’s Growth Stocks | 43K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Jan 2026 | 29K | $35,190 | — |
| Feb 2026 | 29K | $35,190 | ~0% |
| Mar 2026 | 32K | $38,849.76 | +10.4% |
Platform Dependency
Operates on custom domain (www.shrubstack.com)
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
32.5K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 85 similar-size peers in Finance have paid tiers
Pricing position
$44/mo vs $1,963.41/mo category average (1215 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Jan 2026 | $44 | $444 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 50/100 | 30% |
| Paid Subscriber Ratio | 50/100 | 25% |
| Publishing Consistency | 36/100 | 10% |
| AI CFO Office |
| 36.5K |
| +2.0% |
| $35/mo |
| substack |
Revenue Model
Active paid subscription tier