Reminiscences of a Shrub Operator
Investor Due Diligence Report
by Le Shrub
substackFinance
A live book on Investing.
Investor Due Diligence Report
by Le Shrub
A live book on Investing.
32K
960 paid
~0%
Subscriber count is a platform estimate
Pricing
$44/mo
$444/yr annual option
$34K
960 paid subs
$24K/mo – $44K/mo(±30%)
13.0
116.0
0.40%
(comments + likes) / subscribers
Weekly
1.2 posts/week
50/100
Variable (~6.1d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Linas's Newsletter | 134K | +1.7% | $34/mo | substack |
| Money Tips Money Hacks | 127K | +2.5% | $7/mo | substack |
| Fintech Blueprint 🤖🏦🧭 | 110K | N/A | $15/mo | substack |
| The Intellectual Investor | 103K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 29K | $35,190 | — |
| Mar 2026 | 32K | $38,849.76 | +10.4% |
| Apr 2026 | 32K | $38,849.76 | ~0% |
Platform Dependency
Operates on custom domain (www.shrubstack.com)
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
32K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 92 similar-size peers in Finance have paid tiers
Pricing position
$44/mo vs $10/mo category median (1214 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Jan 2026 | $44 | $444 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 65/100 | 30% |
| Paid Subscriber Ratio | 50/100 | 25% |
| Publishing Consistency | 43/100 | 10% |
| Epic Retirement Australia & New Zealand |
| 89K |
| +1.7% |
| Free |
| substack |