Investor Due Diligence Report
a digital culture newsletter written by unhinged brand marketing professionals and culture strategists 🦀.
7K
490 paid
N/A
Insufficient data
18 of 30 days needed
Pricing
$12/mo
$120/yr annual option
$5K
490 paid subs
$5K/mo – $5K/mo(±0%)
0.4
6.4
0.10%
(comments + likes) / subscribers
~3x per week
2.5 posts/week
72/100
Consistent (~3.0d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Feature Shoot | 57K | N/A | $10/mo | substack |
| Counter Craft | 20K | N/A | $5/mo | substack |
| Write or Die Magazine | 13K | N/A | Free | substack |
| We're Gonna Get Those Bastards | 10K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 6K | $4,006.8 | — |
| Mar 2026 | 6K | $4,006.8 | ~0% |
| Apr 2026 | 7K | $4,674.6 | +16.7% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Some posts outperform significantly
Subscriber threshold
7K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 477 similar-size peers in Culture have paid tiers
Pricing position
$12/mo vs $6.99/mo category average (3357 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $12 | $120 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 27/100 | 30% |
| Paid Subscriber Ratio | 75/100 | 25% |
| Publishing Consistency | 48/100 | 10% |
| Badass Cross Stitch Musings |
| 10K |
| N/A |
| $5/mo |
| substack |
Revenue Model
Active paid subscription tier