So Many Thoughts
Investor Due Diligence Report
substackCulture
Musings on the power of fashion, the British Royal Family, and more from the New York Times best-selling author of “HRH: So Many Thoughts on Royal Style.”.
78K
7.4K paid
~0%
Subscriber count is a platform estimate
Insufficient data
29 of 30 days needed
Pricing
$5/mo
$50/yr annual option
$29K
7.4K paid subs
$29K/mo – $29K/mo(±0%)
19.7
109.2
0.17%
(comments + likes) / subscribers
Weekly
1.0 posts/week
63/100
Consistent (~7.3d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Museletters | 39K | N/A | $5/mo | substack |
| Lexicon Valley | 34K | N/A | Free | substack |
| Dust-to-Digital | 27K | N/A | $6/mo | substack |
| The House of Beasts & Vines | 23K | N/A | $7/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 79K | $29,832.38 | — |
| Mar 2026 | 79K | $29,832.38 | ~0% |
| Apr 2026 | 78K | $29,454.75 | ~0% |
| May 2026 | 78K | $29,454.75 | ~0% |
| Jun 2026 | 78K | $29,454.75 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
78K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 73 similar-size peers in Culture have paid tiers
Pricing position
$5/mo vs $5/mo category median (3627 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 14/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 52/100 | 10% |
| Adicta a Pensar |
| 21K |
| N/A |
| Free |
| substack |
Revenue Model
Active paid subscription tier