Sounder at Heart

Investor Due Diligence Report

ghostHealth

News, opinion and analysis of Seattle Sounders and Seattle Reign.

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Key Metrics

Subscribers

Low confidence

Weekly Growth

~0%

Subscriber count is a platform estimate

Revenue Analysis

Pricing

$7/mo

$75/yr annual option

Est. Monthly Revenue

$1K

~200 est. paid subs

$648/mo – $2K/mo(±50%)

Quality & Publishing

Audience Quality Score

53Fair

0100

Publishing Pace

Daily

27.8 posts/week

Publishing Consistency

93/100

Very Consistent (~1.1d avg)

Competitive Landscape (Health)

Newsletter	Subscribers	Weekly Growth	Price	Platform
🌻 A Year of Mental Health	58K	N/A	Free	substack
Brain Health Kitchen	44K	N/A	$20/mo	substack
Dr. Michael Okun on Parkinson's & Brain Health	11K	N/A	Free	substack
Dr. Corinne Menn	8K	N/A	$8/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	5K	$3,237.5	—
Mar 2026	2K	$1,295	-60.0%
Apr 2026	2K	$1,295	~0%
May 2026	2K	$1,295	~0%
Jun 2026	2K	$1,295	~0%
Jul 2026	2K

Risk Assessment

Key risk factors for due diligence

Medium

Platform Dependency

Uses ghost platform

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

2K subscribers — above the 1K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

80% of 251 similar-size peers in Health have paid tiers

Pricing position

$7/mo vs $5/mo category median (573 newsletters)

Pricing History

Date	Monthly	Annual
Feb 2026	$7	$75
Feb 2026	$20	$215
Feb 2026	$50	$515

Data Quality

Report Data QualityPartial - Some metrics estimated or missing

Subscriber Confidencelow

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.