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Platform Portability
Uses Substack subdomain (stanfordh4d.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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Selling to Defense helps startups, entrepreneurs, dual-use innovators, academics, and students learn how to sell products or services to the U.S. Department of Defense — and navigate its complex, mission-driven ecosystem.
Data updated 1 month ago
Avg Likes
25.5
Engagement Rate
0.18%· ~26 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Business
0.18% engagement rate
Score Breakdown
Engagement Score
| Public |
| Selling to Defense: Explaining the Pentagon BureaucracyThe most cutting-edge tech in the world is useless to the military if it doesn’t solve a critical needFeb 4, 2026 | Public |
| Feeding the Beast: Preparing Your Product for Pentagon ConsumptionBuilding relationships and having a team behind you are key to getting to marketJan 28, 2026 | Public |
| Technology Transfer for Defense (TT4D) Annual Review 2025 2025 Successes and MilestonesDec 18, 2025 | Public |
| Selling to Defense: Ideate, Don’t ProcrastinateWith defense startups, discovery, ideation, and iteration play an even bigger roleDec 5, 2025 | Public |
| Selling to Defense: The Need for a Need in DefTechTake the hill!Nov 23, 2025 | Public |
| The Selling to Defense FrameworkDiscovery, Iteration, Sales, and Scale PhasesNov 6, 2025 | Public |
Track CPM rates as they change
Start tracking — freeWe don't have enough growth data for SellingtoDefense yet. The average Business newsletter has 2K subscribers.
Based on 1.4K Business newsletters tracked
vs 334 newsletters in Business
14K places you in the top 25% of newsletters in this category.
Engagement Rate
0.18%
median: 0.00%
Posts per Week
0.6
median: 1.0
Publishing Consistency
62/100
median: 63/100
Subscribers
14K
median: 2K
Consumer Startups
15K subs
luttig's learnings
10K subs
The Stanza
20K subs
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Publishing Frequency
Weekly
Last published Apr 9, 2026
0.6 posts/week avg
Business Pricing
$7/mo median
Your newsletter: Free
Monetization Readiness
Business newsletters typically start charging at ~2K subscribers
Above the typical threshold
100% of similar-size Business newsletters have paid tiers
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Start tracking — freeSponsor-Attractive Profile
14.0K subscribers, 0.18% engagement, and 1 detected sponsor — a strong profile for advertisers.