Tests and the Rest Weekly

Investor Due Diligence Report

substackEducation

Welcome to the weekly newsletter for Tests and the Rest, the podcast for everyone interested in education, learning, testing, and admissions!

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Key Metrics

Subscribers

500 paid

Verified

Weekly Growth

N/A

Revenue Analysis

Pricing

$5/mo

$50/yr annual option

Est. Monthly Revenue

$2K

500 paid subs

$2K/mo – $2K/mo(±0%)

Engagement

Avg Likes/Post

9.6

Engagement Rate

0.19%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

67Fair

0100

Publishing Pace

~2x per week

2.2 posts/week

Publishing Consistency

83/100

Very Consistent (~3.4d avg)

Competitive Landscape (Education)

Newsletter	Subscribers	Weekly Growth	Price	Platform
University of Austin	42K	N/A	Free	substack
Minding the Gap	24K	N/A	Free	substack
Play Makes Us Human	20K	N/A	$5/mo	substack
Fab Fridays	19K	N/A	Free	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Mar 2026	5K	$1,987.5	—
Apr 2026	5K	$1,987.5	~0%

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

5K subscribers — above the 1.5K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 74 similar-size peers in Education have paid tiers

Pricing position

$5/mo vs $5/mo category median (493 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$5	$50

Data Quality

Report Data QualityFull - All metrics available

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.

Component	Score	Weight
Engagement Rate	47/100	30%
Paid Subscriber Ratio	90/100	25%
Publishing Consistency	70/100	10%