The Downballot
Investor Due Diligence Report
substackPolitics
Covering every election, from kickoff to call.
63K
6K paid
~0%
Subscriber count is a platform estimate
Insufficient data
29 of 30 days needed
Pricing
$7/mo
$60/yr annual option
$30K
6K paid subs
$30K/mo – $30K/mo(±0%)
156.0
54.9
0.33%
(comments + likes) / subscribers
Daily
6.5 posts/week
75/100
Consistent (~1.7d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Margaret Anna Alice Through the Looking Glass | 44K | N/A | $6/mo | substack |
| Trump Tyranny Tracker | 41K | N/A | $7/mo | substack |
| Grace Blakeley | 40K | N/A | $5/mo | substack |
| Special Competitive Studies Project | 36K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 61K | $33,586.56 | — |
| Mar 2026 | 62K | $34,135.92 | ~0% |
| Apr 2026 | 63K | $34,690.32 | ~0% |
| May 2026 | 63K | $34,690.32 | ~0% |
| Jun 2026 | 63K | $34,690.32 | ~0% |
| Jul 2026 | 63K |
Platform Dependency
Uses substack platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Some posts outperform significantly
Subscriber threshold
63K subscribers — above the 6K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 102 similar-size peers in Politics have paid tiers
Pricing position
$7/mo vs $6/mo category median (1293 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $7 | $60 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 33/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 83/100 | 10% |
| Lucian Truscott Newsletter | 33K | N/A | $5/mo | substack |
| $34,690.32 |
| ~0% |
Revenue Model
Active paid subscription tier