The Long and The Short of It

Investor Due Diligence Report

substackFinance

For Investors, Leaders and Rising Talent in the Hedge Fund Industry - I'm here to share insights on how to get yourself off and running, get better at making the donuts, and make a good firm great.

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Key Metrics

Subscribers

60 paid

Verified

Weekly Growth

Paid Sub Retention (30d)

Insufficient data

13 of 30 days needed

Revenue Analysis

Pricing

$25/mo

$300/yr annual option

Est. Monthly Revenue

$1K

60 paid subs

$1K/mo – $1K/mo(±0%)

Engagement

Avg Likes/Post

9.0

Engagement Rate

0.45%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

47Fair

0100

Publishing Pace

Bi-weekly

0.4 posts/week

Score based on available components only.

Component	Score	Weight

Competitive Landscape (Finance)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Stephen Leeb, PhD > Turbulent Times Investor	311K	+7.2%	Free	substack
@andrewchen	255K	+0.2%	$10/mo	substack
Linas's Newsletter	121K	+0.4%	$34/mo	substack
Topdown Charts	53K	N/A	$350/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	2K	$1,552.5	—
Mar 2026	2K	$1,552.5	~0%

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Key Person

Single-author publication — key-person dependency

Low

Audience Concentration

Consistent engagement across posts

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

2K subscribers — below the 3K category median (based on 750 newsletters)

Has paid tier

Active paid subscription offering

Peer monetization

100% of 585 similar-size peers in Finance have paid tiers

Pricing position

$25/mo vs $1,980.95/mo category average (1207 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$25	$300

Data Quality

Report Data QualityFull - All metrics available

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.