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Platform Portability
Uses Substack subdomain (theprofile.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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The Profile features the best long-form stories on people and companies in business, tech, sports, entertainment, and more.
Data updated 1 week ago
vs 497 newsletters in Media
20K places you in the top 10% of newsletters in this category.
Engagement Rate
0.19%
median: 0.00%
Posts per Week
0.6
median: 1.0
Subscribers
20K
median: 2K
Here's what we know about this newsletter's activity:
Publishing Pace
Bi-weekly
Category Rank
#78 of 784
in Media
Engagement Trend
Building
too early to measure
1.4K paid
Weekly Growth
Avg Likes
39.0
Engagement Rate
0.19%· ~39 likes + comments/post
(comments + likes) / subscribers
Quality Score
~0%
Paid Subscriber Retention
Insufficient data
16 of 30 days needed
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Category benchmarks and audience-size adjusted rates
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Tracking started recently for The Profile (16 days ago). A growth trend will appear once we have more data points.
Engagement vs Media
0.19% engagement rate
Score Breakdown
Engagement Score
| Subscriber-only |
| The Profile: The members of the gay tech mafia & the conservative CosmoThis edition of The Profile features Salish Matter, Gary Brecka, and more.Feb 22, 2026 | Subscriber-only |
The Scroll
20K subs
Nicholas Gruen
18K subs
Dissent in Bloom
18K subs
Publishing Frequency
Bi-weekly
Last published Mar 29, 2026
0.6 posts/week avg
Media Pricing
$27.28/mo avg
Below average(-63%)
Monetization Readiness
Already monetizing
100% of similar-size Media newsletters also have paid tiers
Track changes to monetization & ad rate insights over time
Start tracking — freePriced at $10/mo, 63% below the Media average of $27/mo.