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Track The Real Signal - Housing + Real Estate + Macro's growth
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Platform Portability
Uses Substack subdomain (therealsignal.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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The Real Signal is a weekly newsletter - curated and written by Scott Choppin - that highlights macroeconomic trends in the real estate market - focused on real estate development and investments. We are "signal from the noise" in real estate + macro.
Data updated 3 weeks ago
Jim’s Note
1K subs
The Appraisal
1K subs
Cities in Mind
1K subs
Avg Likes
3.4
Engagement Rate
0.34%· ~3 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Real Estate
0.34% engagement rate
Score Breakdown
Engagement Score
| Public |
| The Real Signal #175 - The Road To Housing Act: Not All BTR Is The SamePlus: California Rent Increases And AI Eating Finance and SoftwareMar 14, 2026 | Public |
| The Real Signal #173 - Data Center Construction Exceeds OfficePlus: The AI Layoff Wave Is Here And Early Positive Freight Logistics SignalFeb 28, 2026 | Public |
| The Real Signal #172 - CMBS Office Delinquency At Historic HighPlus: Capital Insights From MBA CREF And Homebuilder Buyer Traffic Near Cycle LowFeb 21, 2026 | Public |
| The Real Signal #170 - Demographics + Housing Shortages: Set Up For Rental OutperformancePlus: Rent Low Point Signal and Bitcoin At Highest Fear ReadingFeb 7, 2026 | Public |
| The Real Signal #168 - Private Equity Fundraising Up 29% YOYPlus: Unsold New Homes At 2009 Levels, Hotel Industry Negative YOY, And A Special Offer (see the bottom)Jan 24, 2026 | Subscriber-only |
| The Real Signal #167 - AI Is Driving US GDP GrowthPlus: Solar Fastest Growth In Electricity History and Home Price Income Gap Largest In HistoryJan 17, 2026 | Subscriber-only |
| The Real Signal #166 - Falling SFR Supply Bullish BTRPlus: Silver Is Not Drama, It’s Signal And Plummeting Heavy Truck SalesJan 10, 2026 | Subscriber-only |
| The Real Signal #165 - Private Equity Freeze Parallels REPEPlus: AI Driving K Shaped Economy In Three Movements And California Wealth Tax ThreatJan 3, 2026 | Subscriber-only |
vs 42 newsletters in Real Estate
1K places you in the bottom half of newsletters in this category.
Posts per Week
0.9
median: 0.9
Publishing Consistency
81/100
median: 70/100
Subscribers
1K
median: 1K
Track CPM rates as they change
Start tracking — freeWe began tracking The Real Signal - Housing + Real Estate + Macro. A growth trend will appear once we have more data points.
Publishing Frequency
Weekly
Last published Apr 11, 2026
0.9 posts/week avg
Real Estate Pricing
$5/mo median
Your newsletter: Free
Monetization Readiness
Real Estate newsletters typically start charging at ~1K subscribers
Above the typical threshold
100% of similar-size Real Estate newsletters have paid tiers
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