The Secret Ingredient
Investor Due Diligence Report
by Harrison
substackFood
Learn to cook hit restaurant recipes at home!
29K
2.9K paid
+2.3%
Pricing
$5/mo
$50/yr annual option
$12K
2.9K paid subs
$12K/mo – $12K/mo(±0%)
Previously Weekly
0.9 posts/week
81/100
Very Consistent (~7.8d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| What To Cook When You Don't Feel Like Cooking | 568K | +0.1% | $7/mo | substack |
| Ottolenghi | 420K | +0.1% | $5/mo | substack |
| Violet’s Substack | 242K | +0.2% | $6/mo | substack |
| Recipes by Victoria | 152K | +0.4% | $6.5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 25K | $9,937.5 | — |
| Mar 2026 | 28.5K | $11,328.75 | +14.0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
29K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 105 similar-size peers in Food have paid tiers
Pricing position
$5/mo vs $5.99/mo category median (859 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Paid Subscriber Ratio | 100/100 | 25% |
| Growth Consistency | 49/100 | 15% |
| postcards by elle |
| 127K |
| N/A |
| $5/mo |
| substack |