The Urbanist
Investor Due Diligence Report
ghostMedia
Advocacy Journalism for Better Cities
Investor Due Diligence Report
Advocacy Journalism for Better Cities
6K
~0%
Subscriber count is a platform estimate
Pricing
$10/mo
$120/yr annual option
$4K
~420 est. paid subs
$2K/mo – $6K/mo(±50%)
Daily
11.0 posts/week
100/100
Very Consistent (~1.0d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Under the Desk News | 172K | -0.3% | $7/mo | substack |
| Katie Couric | 168K | +1.0% | $7/mo | substack |
| Died Suddenly's Substack | 107K | N/A | $5/mo | substack |
| User Mag | 98K | N/A | $8/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Sep 2026 | 5K | $3,500 | — |
| Oct 2026 | 6K | $4,200 | +20.0% |
Platform Dependency
Uses ghost platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
6K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
86% of 254 similar-size peers in Media have paid tiers
Pricing position
$10/mo vs $6/mo category median (561 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Sep 2026 | $10 | $120 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Publishing Consistency | 100/100 | 10% |
| 79K |
| N/A |
| Free |
| substack |