Investor Due Diligence Report
by Tom Kuegler
Learn how to grow your Substack holistically, without burnout! Master Notes, improve your storytelling, and enjoy the act of writing. No hustle. No posting on 48 platforms. Just great writing that grows your audience.
16K
800 paid
~0%
Subscriber count is a platform estimate
Insufficient data
11 of 30 days needed
Pricing
$20/mo
$160/yr annual option
$11K
800 paid subs
$11K/mo – $11K/mo(±0%)
Weekly
1.0 posts/week
51/100
Variable (~7.2d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Gratitude Journal | 114K | N/A | Free | substack |
| Minimalism Life® | 45K | N/A | $5/mo | substack |
| The Landing | 41K | N/A | $8/mo | substack |
| MOON LISTS | 37K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 16K | $11,040 | — |
| Mar 2026 | 16K | $11,040 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
16K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 214 similar-size peers in Lifestyle have paid tiers
Pricing position
$20/mo vs $7.12/mo category average (1700 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $20 | $160 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 16/100 | 30% |
| Paid Subscriber Ratio | 57/100 | 25% |
| Publishing Consistency | 79/100 | 10% |
| 24K |
| N/A |
| $6/mo |
| substack |