Think BRICS
Investor Due Diligence Report
substackEconomics
Explore BRICS & emerging markets with in-depth articles and videos on macroeconomics, geopolitics, tech & society. Unravel global forces & stay ahead.
10K
1K paid
~0%
Subscriber count is a platform estimate
-0.0%
net churn
Pricing
$5/mo
$50/yr annual option
$4K
1K paid subs
$4K/mo – $4K/mo(±0%)
4.7
24.9
0.30%
(comments + likes) / subscribers
~4x per week
3.5 posts/week
54/100
Variable (~2.0d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Paul Krugman | 607K | +0.7% | $7/mo | substack |
| Noahpinion | 457K | +0.1% | $10/mo | substack |
| Kyla’s Newsletter | 165K | +0.6% | $10/mo | substack |
| Economics Matters by Laurence Kotlikoff | 163K | +0.3% | $15/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 9K | $4,114.13 | — |
| Mar 2026 | 9.5K | $4,344.68 | +5.6% |
| Jun 2026 | 10K | $4,571.25 | +5.2% |
| Jul 2026 | 10K | $4,571.25 | ~0% |
| Aug 2026 | 10K | $4,571.25 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
10K subscribers — above the 5K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 41 similar-size peers in Economics have paid tiers
Pricing position
$5/mo vs $8/mo category median (176 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 35/100 | 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Publishing Consistency | 95/100 | 10% |
| DeLong's Grasping Reality: Economy in the 2000s & Before |
| 48K |
| N/A |
| $15/mo |
| substack |
Revenue Model
Active paid subscription tier