Think BRICS
Investor Due Diligence Report
substackEconomics
Explore BRICS & emerging markets with in-depth articles and videos on macroeconomics, geopolitics, tech & society. Unravel global forces & stay ahead.
Investor Due Diligence Report
Explore BRICS & emerging markets with in-depth articles and videos on macroeconomics, geopolitics, tech & society. Unravel global forces & stay ahead.
12K
1.2K paid
+4.5%
+20.0%
net growth
Pricing
$5/mo
$50/yr annual option
$5K
1.2K paid subs
$5K/mo – $5K/mo(±0%)
3.6
24.6
0.24%
(comments + likes) / subscribers
~4x per week
4.2 posts/week
59/100
Variable (~1.7d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Paul Krugman | 625K | +0.4% | $7/mo | substack |
| Noahpinion | 460K | +0.2% | $10/mo | substack |
| Kyla’s Newsletter | 168K | N/A | $10/mo | substack |
| Economics Matters by Laurence Kotlikoff | 163K | N/A | $15/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 9K | $4,114.13 | — |
| Mar 2026 | 9.5K | $4,344.68 | +5.6% |
| Jul 2026 | 10K | $4,571.25 | +5.2% |
| Aug 2026 | 10K | $4,571.25 | ~0% |
| Sep 2026 | 10K | $4,571.25 | ~0% |
| Oct 2026 | 11K |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Some posts outperform significantly
Subscriber threshold
12K subscribers — above the 4K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
55% of 11 similar-size peers in Economics have paid tiers
Pricing position
$5/mo vs $8.5/mo category median (84 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 42/100 | 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Growth Consistency | 95/100 | 15% |
| Publishing Consistency | 100/100 | 10% |
| Nassim Nicholas Taleb |
| 36K |
| +3.2% |
| Free |
| substack |
| $5,028.38 |
| +10.0% |
Revenue Model
Active paid subscription tier