The Rune Shack
Investor Due Diligence Report
substackReligion
Magick, occultism and esotericism. In the spirit of Norse - Germanic traditions.
200
14 paid
N/A
Pricing
$8/mo
$80/yr annual option
$89
14 paid subs
$89/mo – $89/mo(±0%)
13.7
6.83%
(comments + likes) / subscribers
Bi-weekly
0.8 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Exposing The Darkness | 45K | N/A | $6/mo | substack |
| Luke Burgis Newsletter | 37K | N/A | $6/mo | substack |
| Coming Down to Earth with Barbara Brown Taylor | 22K | N/A | Free | substack |
| The Prophecy Update Newsletter | 16K | N/A | $8/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 200 | $89.04 | — |
| Apr 2026 | 200 | $89.04 | ~0% |
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
200 subscribers — below the 1K category median (based on 374 newsletters)
Has paid tier
Active paid subscription offering
Peer monetization
100% of 206 similar-size peers in Religion have paid tiers
Pricing position
$8/mo vs $5/mo category median (627 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $8 | $80 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Engagement Rate |
| 91/100 |
| 30% |
| Paid Subscriber Ratio | 75/100 | 25% |
| The Starfire Codes by Demi Pietchell | 15K | N/A | $11/mo | substack |