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Track Today in Cars's growth
Get notified when subscribers, engagement, or pricing changes
Platform Portability
Uses custom domain (todayincars.com) — can migrate to any platform without losing subscribers
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Get the free daily email with summaries of the most interesting car news, reviews, and market insights.
Data updated Yesterday
Track CPM rates as they change
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Based on Sports category benchmarks
Today in Cars reports a rounded subscriber count of 25K. The platform doesn't expose finer-grained numbers, so week-to-week changes below the rounding threshold aren't visible in a chart.
Add to your watchlist to get notified the next time the reported count shifts.
vs 183 newsletters in Sports
25K places you in the top 10% of newsletters in this category.
Posts per Week
2.5
median: 1.1
Publishing Consistency
78/100
median: 66/100
Subscribers
25K
median: 1K
Here's what we know about this newsletter's activity:
Publishing Pace
~2x per week
Consistent
Category Rank
#19 of 455
in Sports
Engagement Trend
Building
too early to measure
signup.com
The Long Game
14K subs
The Dumb Zone
10K subs
Hockey Tactics Newsletter
9K subs
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See what's includedGet the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Today in Cars vs the top 15 peer newsletters on sponsor mix, growth, and CPM.
Including Homefield, Weiss & Rosenbloom, Visit StillwaterRing + 33 more.
$300·2-3 working days·refunded if we can't deliver
Publishing Frequency
~2x per week
Last published May 15, 2026
Usually publishes Mon, Wed, Fri
2.5 posts/week avg
Sports Pricing
$5/mo median
Your newsletter: Free
Monetization Readiness
Sports newsletters typically start charging at ~2K subscribers
Above the typical threshold
100% of similar-size Sports newsletters have paid tiers
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — free25.0K subscribers, 0.00% engagement, and 1 detected sponsor — a strong profile for advertisers.
Free in a Paid Category
Free newsletter in Sports where the median paid tier is $5/mo — accessible to a wider audience.