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Newsletter Insights — advertising rates and audience data for 32K+ newsletters
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Platform Portability
Uses Substack subdomain (turner.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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Weekly podcast episodes with transcripts, plus the occasional longer post.
Data updated 1 month ago
Avg Likes
9.0
Engagement Rate
0.04%· ~9 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Uncategorized
0.04% engagement rate
Score Breakdown
Engagement Score
| Public |
vs 1270 newsletters in Uncategorized
22K places you in the top 10% of newsletters in this category.
Engagement Rate
0.04%
median: 0.00%
Posts per Week
0.7
median: 1.0
Subscribers
22K
median: 1K
Track CPM rates as they change
Start tracking — freeBased on Uncategorized category benchmarks
We don't have enough growth data for The Split yet. The average Uncategorized newsletter has 1K subscribers.
Based on 11.5K Uncategorized newsletters tracked
Publishing Frequency
Bi-weekly
Last published Apr 2, 2026
0.7 posts/week avg
Monetization Readiness
Uncategorized newsletters typically start charging at ~1K subscribers
Above the typical threshold
59% of similar-size Uncategorized newsletters have paid tiers
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Start tracking — freeReady for Sponsors
22.0K subscribers and 0.04% engagement — past the threshold where Uncategorized newsletters typically attract sponsors.