Investor Due Diligence Report
A best-selling newsletter on motherhood and women’s health from health journalist Cassie Shortsleeve and Motherspeak creator Kelsey Haywood Lucas. Two Truths explores the many facets of mothering, care, and living well in today’s world.
7K
700 paid
N/A
Insufficient data
15 of 30 days needed
Pricing
$5/mo
$50/yr annual option
$3K
700 paid subs
$3K/mo – $3K/mo(±0%)
0.5
5.0
0.08%
(comments + likes) / subscribers
Weekly
1.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Your Local Epidemiologist | 402K | N/A | $6/mo | substack |
| Better Brain by Dr. Julie | 172K | -0.3% | $10/mo | substack |
| Nedra Nuggets | 152K | -0.3% | $6.99/mo | substack |
| 🌻 A Year of Mental Health | 150K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 7K | $2,782.5 | — |
| Mar 2026 | 7K | $2,782.5 | ~0% |
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Revenue Model
Active paid subscription tier
Subscriber threshold
7K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 126 similar-size peers in Health have paid tiers
Pricing position
$5/mo vs $14.36/mo category average (877 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Engagement Rate |
| 50/100 |
| 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| COVID Intel - by William Makis (McGill Medicine) |
| 139K |
| N/A |
| $7.5/mo |
| substack |