//
Get monthly newsletter intelligence — trends, top movers, new opportunities
Newsletter Insights — advertising rates and audience data for 21K+ newsletters
Browse all →Platform Portability
Uses custom domain (unexpectedpoints.com) — can migrate to any platform without losing subscribers
Are you a newsletter creator? Get verified insights →
Unique, analytical insights for smart football fans, media and analysts.
Data updated 2 weeks ago
Sign up for a free account to unlock Unexpected Points's percentile rankings in Sports
Sign up free| Subscriber-only |
| NFL Plus/Minus: Myles Garrett is the Defensive Player of the Year (Again)Using historical on-off the field splits and player clustering to estimate value of defendersFeb 5, 2026 | Subscriber-only |
| Super Bowl NFL Power RankingsThe Super Bowl looks fairly even by my numbers, with neither team looking like a dominant forceJan 28, 2026 | Subscriber-only |
| Conference Championship: Advanced ReviewsAll the advanced stats, visualizations & commentary for Broncos-Patriots & Seahawks-RamsJan 26, 2026 | Subscriber-only |
| Conference Championship NFL Power RankingsThe top-3 2025 performers are into the Conference Championships, and how do we adjust for the Broncos' new quarterback?Jan 20, 2026 | Subscriber-only |
| Divisional Round Sunday Football: Advanced ReviewsAll the advanced stats, visualizations & commentary for Patriots-Texans & Bears-RamsJan 19, 2026 | Subscriber-only |
| Divisional Round Saturday Football: Advanced ReviewsAll the advanced stats, visualizations & commentary for Broncos-Bills & Seahawks-49ersJan 18, 2026 | Subscriber-only |
| Divisional Round NFL Power RankingsThe Rams continue on a dream path to the Super Bowl, with the Bills enjoying an enormous quarterback advantageJan 14, 2026 | Subscriber-only |
| Wild Card Monday Night Steelers-Texans: Advanced ReviewRodgers crashes out in, perhaps, his last performance, and the Texans defense continues its dominanceJan 13, 2026 | Public |
Detroit Football Network
8K subs
0%/wk
Smarter Solopreneurs
9K subs
The EvanMiya Blog
5K subs
++12.5%/wk
490 paid
Weekly Growth
N/A
Paid newsletter — revenue data available
See full revenue breakdown
MRR methodology, pricing analysis, and revenue projections
Create free accountUsed by thousands of newsletter operators and advertisers
$17–$39
See detailed CPM analysis
Category benchmarks and audience-size adjusted rates
Create free accountUsed by thousands of newsletter operators and advertisers
Tracking started recently for Unexpected Points. A growth trend will appear once we have more data points.
Engagement Rate
0.00%
Sports category average
Quality Score
Engagement vs Sports
Category comparison available
See Unexpected Points's score breakdown & category ranking
Quality sub-scores, category percentile, and engagement benchmarks
See full analysis freeUsed by thousands of newsletter operators and advertisers
Publishing Frequency
~3x per week
Last published Feb 9, 2026
Usually publishes Mon, Tue
3.1 posts/week avg
Sports Pricing
$10.24/mo avg
Below average(-12%)
Monetization Readiness
Already monetizing
100% of similar-size Sports newsletters also have paid tiers
Sign up for a free account to unlock monetization & ad rate insights
Sign up free