The Vajenda
Investor Due Diligence Report
by Dr. Jen Gunter
substackHealth
Imagine a Venn diagram with overlapping circles labeled: Medical Facts, Feminism, and Fire. You've arrived at their intersection.
128K
10.9K paid
+0.4%
Insufficient data
29 of 30 days needed
Pricing
$5/mo
$50/yr annual option
$43K
10.9K paid subs
$43K/mo – $43K/mo(±0%)
15.2
148.7
0.13%
(comments + likes) / subscribers
Weekly
1.2 posts/week
62/100
Consistent (~5.9d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Second Brain | 38K | N/A | $7/mo | substack |
| The Expert Witness Newsletter | 27K | N/A | $25/mo | substack |
| The ADHD Weasel | 26K | N/A | $10/mo | substack |
| Menopause Nutrition | 18K | N/A | $6/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 129K | $43,585.88 | — |
| Mar 2026 | 128K | $43,248 | ~0% |
| Apr 2026 | 127K | $42,910.13 | ~0% |
| May 2026 | 128K | $43,248 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
128K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 18 similar-size peers in Health have paid tiers
Pricing position
$5/mo vs $6/mo category median (919 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 61/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Growth Consistency | 99/100 | 15% |
| Publishing Consistency | 54/100 | 10% |
| ESG’s Substack |
| 17K |
| N/A |
| $10/mo |
| substack |
Revenue Model
Active paid subscription tier