Eyes Only with Wes O'Donnell
Investor Due Diligence Report
substackTechnology
Military technology and tactics are evolving at a blinding pace. I write about modern war, Western culture, and military history. Juris Doctor, veteran, dad.
Investor Due Diligence Report
Military technology and tactics are evolving at a blinding pace. I write about modern war, Western culture, and military history. Juris Doctor, veteran, dad.
8K
560 paid
N/A
Insufficient data
29 of 30 days needed
Pricing
$8/mo
$80/yr annual option
$4K
560 paid subs
$4K/mo – $4K/mo(±0%)
11.0
100.8
1.40%
(comments + likes) / subscribers
~5x per week
5.1 posts/week
81/100
Very Consistent (~1.6d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| The System Design Newsletter | 251K | N/A | $17.5/mo | substack |
| Big Technology | 156K | N/A | $5/mo | substack |
| The Shortcut | 146K | N/A | $5/mo | substack |
| Software Design: Tidy First? | 127K | +0.4% | $25/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 5K | $2,226 | — |
| Mar 2026 | 5.5K | $2,448.6 | +10.0% |
| May 2026 | 6K | $2,671.2 | +9.1% |
| Jun 2026 | 7K | $3,116.4 | +16.7% |
| Jul 2026 | 7K | $3,116.4 | ~0% |
| Aug 2026 | 7K | $3,116.4 |
Platform Dependency
Uses substack platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Some posts outperform significantly
Subscriber threshold
8K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
56% of 39 similar-size peers in Technology have paid tiers
Pricing position
$8/mo vs $5/mo category median (545 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $8 | $80 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 100/100 | 30% |
| Paid Subscriber Ratio | 75/100 | 25% |
| Publishing Consistency | 73/100 | 10% |
| The Developing Dev |
| 103K |
| N/A |
| Free |
| substack |
| ~0% |
| Sep 2026 | 7K | $3,116.4 | ~0% |
| Oct 2026 | 8K | $3,561.6 | +14.3% |
Revenue Model
Active paid subscription tier