West Coast Media Jobs

Investor Due Diligence Report

by Mallory Carra

substackMedia

A journalism jobs newsletter focusing on California, the Pacific Northwest, & remote roles.

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Key Metrics

Subscribers

Verified

Weekly Growth

N/A

Engagement

Avg Likes/Post

1.0

Engagement Rate

0.03%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

33Below Median

0100

Publishing Pace

Previously Weekly

0.9 posts/week

Publishing Consistency

78/100

Consistent (~8.1d avg)

Competitive Landscape (Media)

Newsletter	Subscribers	Weekly Growth	Price	Platform
FactsHQ	137K	N/A	$7/mo	substack
The Women Post	36K	N/A	$8/mo	substack
London Centric	36K	N/A	$7.95/mo	substack
Scrolling Infinito	28K	N/A	Free	substack

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

High

Revenue Model

Pre-monetization — no paid subscription tier

Monetization Readiness

Readiness for paid subscriptions

Subscriber threshold

3K subscribers — above the 3K category median for first paid tier

Has paid tier

No paid subscription tier yet

Peer monetization

73% of 347 similar-size peers in Media have paid tiers

Data Quality

Report Data QualityLimited - Key metrics unavailable

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.