Yello by Hunter Schwarz
Investor Due Diligence Report
substackPolitics
A newsletter about political aesthetics, design, and persuasion by Hunter Schwarz. See the visual trends defining the look of politics, civics, and culture.
2K
200 paid
N/A
Pricing
$7/mo
$70/yr annual option
$1K
200 paid subs
$1K/mo – $1K/mo(±0%)
Previously Weekly
1.6 posts/week
71/100
Consistent (~6.7d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Quick Update | 2M | N/A | Free | substack |
| State of the Day | 487K | -0.3% | $10/mo | substack |
| Silver Bulletin | 339K | +1.0% | $15/mo | substack |
| Ryan Grim | 302K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 2K | $1,279.95 | — |
| Apr 2026 | 2K | $1,279.95 | ~0% |
Platform Dependency
Uses substack platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
2K subscribers — below the 7K category median (based on 321 newsletters)
Has paid tier
Active paid subscription offering
Peer monetization
52% of 204 similar-size peers in Politics have paid tiers
Pricing position
$7/mo vs $6.25/mo category median (681 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $7 | $70 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Paid Subscriber Ratio | 90/100 | 25% |
| 188K |
| +0.3% |
| $8/mo |
| substack |