The Trend Report™
Investor Due Diligence Report
substackLifestyle
A weekly look at news and trends you may have missed, with plenty of commentary.
20K
2K paid
~0%
Subscriber count is a platform estimate
Pricing
$5/mo
$50/yr annual option
$8K
2K paid subs
$8K/mo – $8K/mo(±0%)
2.0
14.0
0.08%
(comments + likes) / subscribers
~2x per week
2.3 posts/week
65/100
Consistent (~3.1d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Burned Haystack | 49K | N/A | $5/mo | substack |
| Airplane Mode with Liz Plank | 46K | N/A | $5/mo | substack |
| oh mon dieu | 37K | N/A | $8/mo | substack |
| MOON LISTS | 37K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 19K | $7,552.5 | — |
| Mar 2026 | 19K | $7,552.5 | ~0% |
| Apr 2026 | 20K | $7,950 | +5.3% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
20K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 184 similar-size peers in Lifestyle have paid tiers
Pricing position
$5/mo vs $6/mo category median (1822 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 8/100 | 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Publishing Consistency | 20/100 | 10% |
| Shop Rat by Emilia Petrarca |
| 31K |
| N/A |
| $6/mo |
| substack |