How To Think More and Better
Investor Due Diligence Report
substackLifestyle
How to think more and better about your life and the world in which you live.
Investor Due Diligence Report
How to think more and better about your life and the world in which you live.
725K
54.4K paid
+3.5%
Insufficient data
0 of 30 days needed
Pricing
$5/mo
$50/yr annual option
$216K
54.4K paid subs
$216K/mo – $216K/mo(±0%)
11.3
163.1
0.02%
(comments + likes) / subscribers
~2x per week
2.2 posts/week
70/100
Consistent (~4.1d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Elevate with Yung Pueblo | 257K | -0.2% | $6/mo | substack |
| The Cereal Aisle by Leandra Medine Cohen | 169K | N/A | $7/mo | substack |
| Project 529 | 117K | N/A | Free | substack |
| Sarah Blondin | 70K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 264K | $89,199 | — |
| Mar 2026 | 318K | $107,444.25 | +20.5% |
| Apr 2026 | 382K | $129,068.25 | +20.1% |
| May 2026 | 443K | $149,678.63 | +16.0% |
| Jun 2026 | 495.5K | $167,419.05 | +11.9% |
| Jul 2026 | 569K |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
725K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 5 similar-size peers in Lifestyle have paid tiers
Pricing position
$5/mo vs $5.6/mo category median (1021 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 58/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Growth Consistency | 92/100 | 15% |
| Publishing Consistency | 70/100 | 10% |
| Jay’s Letter |
| 31K |
| N/A |
| Free |
| substack |
| $169,633.13 |
| ~0% |
| Aug 2026 | 643K | $191,694.38 | +13.0% |
| Sep 2026 | 713K | $212,563.13 | +10.9% |
Revenue Model
Active paid subscription tier