Investor Due Diligence Report
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347K
20.6K paid
+1.0%
Insufficient data
23 of 30 days needed
Pricing
$8/mo
$80/yr annual option
$131K
20.6K paid subs
$131K/mo – $131K/mo(±0%)
0.3
4.8
0.00%
(comments + likes) / subscribers
~4x per week
4.2 posts/week
45/100
Variable (~1.8d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| XO, MU by Melissa Urban | 385K | -0.1% | $6/mo | substack |
| How To Think More and Better | 351K | +5.7% | $5/mo | substack |
| The Quiet Life with Susan Cain | 277K | -0.2% | $9/mo | substack |
| Breathing Space by Camille Styles | 135K | N/A | $9/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 329K | $124,503.36 | — |
| Mar 2026 | 339K | $128,287.56 | +3.0% |
| Apr 2026 | 345K | $130,558.08 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Hit-driven — top post engagement 3x+ above average
Subscriber threshold
347K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 15 similar-size peers in Lifestyle have paid tiers
Pricing position
$8/mo vs $7.06/mo category average (1659 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $8 | $80 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 50/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 16/100 | 10% |
| My Five Things | 87K | -1.6% | $6/mo | substack |
Revenue Model
Active paid subscription tier