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The Good Trade — 430K Substack subscribers, $8/mo | Newsletter Insights

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The Good Trade

Name: The Good Trade Newsletter Analytics
Creator: Newsletter Insights

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substack Lifestyle Media Kit Investor Report

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

430K

✓

25.6K paid

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Monitor MRR trends, pricing shifts, and revenue projections

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Track CPM rates as they change

Category benchmarks and audience-size adjusted rates

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Join thousands of newsletter operators tracking the market

Engagement: < 0.1%4.4 posts/wk #4 in category

~4x per week $8/mo

See how The Good Trade compares to 777 other Lifestyle newsletters, engagement metrics, pricing analysis & more

Compare with similar Lifestyle newsletters

Elevate with Yung Pueblo

257K subs

-0.2%/wk

The Cereal Aisle by Leandra Medine Cohen

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Compare The Good Trade vs 3 others

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Sarah Blondin

70K subscribers

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16K subscribers

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Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.

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31 brands sponsor newsletters like The Good Trade but haven't tried The Good Trade yet

Get the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of The Good Trade vs the top 15 peer newsletters on sponsor mix, growth, and CPM.

Including Shannon Green Strategies, Squarespace, Meco + 28 more.

$300·2-3 working days·refunded if we can't deliver

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Engagement

~ Estimated

Avg Comments

0.9

Avg Likes

13.5

Engagement Rate

<0.01%· ~14 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 430K+ subscribers

Quality Score

47Fair (partial data)

0100

Engagement vs Lifestyle

<0.01% engagement rate

Score Breakdown

Engagement6/100(30%)

Paid Ratio100/100(25%)

Publish Consistency39/100(10%)

Engagement Score

15Below Median

0100

<0.01% engagement rate

~14 per post

Top newsletters in Lifestyle

Elevate with Yung Pueblo

257K subs-0.2%/wk

The Cereal Aisle by Leandra Medine Cohen

169K subs

How Do I Stack Up?

vs 72 newsletters in Lifestyle

Subscriber Distribution

This newsletter

200

16K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 200Median: 1KTop 25%: 3KTop 10%: 16K

430K places you in the top 10% of newsletters in this category.

vs Category Medians

Engagement Rate

0.00%

Above median

median: 0.00%

Posts per Week

4.4

Above median

median: 1.1

Publishing Consistency

74/100

At median

median: 70/100

Subscribers

430K

Above median

median: 1K

Here's what we know about this newsletter's activity:

Publishing Pace

~4x per week

Consistent

Category Rank

#4 of 777

in Lifestyle

Engagement Trend

Rising

based on recent posts

Paid / Free Subscriber Split

FreePaid

Publishing

~ Estimated

Publishing Frequency

~4x per week

Last published Oct 11, 2026

4.4 posts/week avg

Consistency:74Consistent

Lifestyle Pricing

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The Good Trade

Growth

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Track The Good Trade for changes

31 brands sponsor newsletters like The Good Trade but haven't tried The Good Trade yet

Engagement

Top newsletters in Lifestyle

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Paid / Free Subscriber Split

Publishing

Top Posts by Engagement

Recent Posts

Browse more Lifestyle newsletters

Growth

Subscriber Growth

Subscriber Growth

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Paid / Free Subscriber Split

Engagement

Browse more Lifestyle newsletters

Top newsletters in Lifestyle

Top Posts by Engagement

Recent Posts

Publishing

Category Benchmarks

Compare with similar Lifestyle newsletters

Similar in Lifestyle

Track The Good Trade for changes

31 brands sponsor newsletters like The Good Trade but haven't tried The Good Trade yet