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Platform Portability
Uses Substack subdomain (emilyschuman.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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Current musings, hyper-fixations, and finds I typically text my friends — from the founder of cupcakes and cashmere.
Data updated Today
Avg Comments
14.4
Avg Likes
89.6
Engagement Rate
0.09%· ~104 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 117K+ subscribers
Quality Score
Engagement vs Lifestyle
0.09% engagement rate
Score Breakdown
Engagement Score
| Public |
| 25 little things I do to make my life easierThe routines, shortcuts, and oddly specific habits I've picked up over the years (some of which might only make sense to me)Oct 11, 2026 | Subscriber-only |
| Middle school is harder the second time aroundOn rejection, awkwardness, and learning when not to step inSep 27, 2026 | Subscriber-only |
| 10 more purchases I regret (and what they taught me)A Celine belt, a fancy toilet, and a chair no one can sit inSep 20, 2026 | Subscriber-only |
| 18 things I’m very into for fallPlus the 7 I’ve already boughtSep 13, 2026 | Public |
| Everything worth eating, shopping, and doing in New York right nowThe restaurants, stores, coffee shops, outfits, and everything else I’d recommend after four very full daysSep 8, 2026 | Subscriber-only |
| The things I'd happily spend money on again (and the ones I wouldn't)Equal parts recommendations and regretsAug 23, 2026 | Subscriber-only |
| I tried on 18 white jeans. There was one clear winner.And they're just over $100Aug 16, 2026 | Subscriber-only |
vs 74 newsletters in Lifestyle
117K places you in the top 10% of newsletters in this category.
Engagement Rate
0.09%
median: 0.00%
Posts per Week
1.0
median: 1.0
Publishing Consistency
87/100
median: 70/100
Subscribers
117K
median: 1K
Here's what we know about this newsletter's activity:
Publishing Pace
Weekly
Very Consistent
Category Rank
#25 of 717
in Lifestyle
Engagement Trend
Rising
based on recent posts
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Start tracking — freeSubscriber count is a platform estimate — actual growth not reflected in chart
Jay’s Letter
31K subs
Deep Thinkers
20K subs
++2.6%/wk
Milkman Delivers
16K subs
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Publishing Frequency
Weekly
Last published Oct 18, 2026
Usually publishes Sun
1.0 posts/week avg
Lifestyle Pricing
$5.53/mo median
At average
Monetization Readiness
Already monetizing
75% of similar-size Lifestyle newsletters also have paid tiers
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Start tracking — freeConsistent Publisher
Publishing consistency (87/100) is well above the Lifestyle median (70/100).