Newsletter Insights — advertising rates and audience data for 40K+ newsletters
Browse all →Advertisers are viewing this page. Claim it
Track How To Think More and Better's growth
Get notified when subscribers, engagement, or pricing changes
Platform Portability
Uses Substack subdomain (morebetterthinking.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
Are you a newsletter creator? Get verified insights →
How to think more and better about your life and the world in which you live.
Data updated Yesterday
Avg Comments
5.1
Avg Likes
87.2
Engagement Rate
0.02%· ~92 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 560K+ subscribers
Quality Score
Engagement vs Lifestyle
0.02% engagement rate
Score Breakdown
Engagement Score
| Public |
| Benjamin Franklin: Founding ThinkerThinking about: Thinking more and betterJul 9, 2026 | Public |
| Listen to Me!Thinking about: SubstackJul 7, 2026 | Public |
| I Have 500K Subscribers! But Why?Thinking about: SubstackJun 28, 2026 | Public |
| #001: Hello, World!Jun 27, 2026 | Public |
| #002: The Evolution of RationalityJun 27, 2026 | Public |
| #003: Your Brain is a Biological ComputerJun 27, 2026 | Public |
| #004: Is Your Thinking Cognitively Biased?Jun 27, 2026 | Public |
| #005: Exploring Your Mind—Part 1 (Zazen)Jun 27, 2026 | Public |
| #006: Exploring Your Mind—Part 2 (Default Mode Network)Jun 27, 2026 | Public |
vs 77 newsletters in Lifestyle
560K places you in the top 10% of newsletters in this category.
Engagement Rate
0.02%
median: 0.01%
Posts per Week
2.5
median: 1.0
Publishing Consistency
73/100
median: 66/100
Subscribers
560K
median: 1K
42K paid
Weekly Growth
+3.6%
Paid Subscriber Retention
+1.2%
net growth
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freeSubscriber counts are rounded by the platform — step changes may not reflect actual growth
Airplane Mode with Liz Plank
46K subs
Love Story
42K subs
oh mon dieu
37K subs
Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.
$29/mo·cancel anytime
See what's includedGet the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of How To Think More and Better vs the top 15 peer newsletters on sponsor mix, growth, and CPM.
Including AWS Graviton processors, ShortformFood, Jones Foods + 18 more.
$300·2-3 working days·refunded if we can't deliver
Publishing Frequency
~2x per week
Last published Jul 14, 2026
Usually publishes Sat, Tue, Sun
2.5 posts/week avg
Lifestyle Pricing
$6/mo median
Below average(-17%)
Monetization Readiness
Already monetizing
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — free