Evie Magazine
Investor Due Diligence Report
substackLifestyle
Evie Magazine helps women harness their femininity in all aspects of their lives, with commentary and advice spanning Pop-Culture, Health, Beauty, Style, Relationship, and Sex.
Investor Due Diligence Report
Evie Magazine helps women harness their femininity in all aspects of their lives, with commentary and advice spanning Pop-Culture, Health, Beauty, Style, Relationship, and Sex.
171K
10.2K paid
-0.3%
-1.7%
net churn
Pricing
$8/mo
$80/yr annual option
$65K
10.2K paid subs
$65K/mo – $65K/mo(±0%)
0.5
16.7
0.01%
(comments + likes) / subscribers
Daily
7.1 posts/week
82/100
Very Consistent (~1.1d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| How To Think More and Better | 725K | +3.5% | $5/mo | substack |
| Elevate with Yung Pueblo | 257K | -0.2% | $6/mo | substack |
| Big Salad | 200K | -0.3% | $6/mo | substack |
| Entre Nous with Esther Perel | 200K | N/A | $9/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 190K | $71,899.8 | — |
| Mar 2026 | 187K | $70,767.72 | ~0% |
| Apr 2026 | 183.5K | $69,438.48 | ~0% |
| May 2026 | 181K | $68,497.2 | ~0% |
| Jun 2026 | 178K | $67,358.76 | ~0% |
| Jul 2026 | 178K |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Some posts outperform significantly
Subscriber threshold
171K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
74% of 34 similar-size peers in Lifestyle have paid tiers
Pricing position
$8/mo vs $5.99/mo category median (1039 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $8 | $80 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 13/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Growth Consistency | 84/100 | 15% |
| Publishing Consistency | 91/100 | 10% |
| Better You |
| 153K |
| -11.4% |
| Free |
| substack |
| $67,358.76 |
| ~0% |
| Aug 2026 | 176K | $66,601.92 | ~0% |
| Sep 2026 | 173K | $65,469.84 | ~0% |
| Oct 2026 | 172K | $65,088.24 | ~0% |
Revenue Model
Active paid subscription tier