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Second Breakfast — 2K Ghost subscribers, $6/mo | Newsletter Insights

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Second Breakfast

Name: Second Breakfast Newsletter Analytics
Creator: Newsletter Insights

by Audrey Watters

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ghost Uncategorized Media Kit

Growth

~ Estimated

Newsletter subscribers

≈

Estimated count — I own this newsletter →

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Category benchmarks and audience-size adjusted rates

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Engagement: < 0.1%1.8 posts/wk

Weekly $6/mo

Track Second Breakfast's growth

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1 sponsor detectedView Sponsors →

Detected Sponsors

Doritos

doritos.com

1 placementhigh

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Engagement

~ Estimated

Avg Comments

0.8

Engagement Rate

0.04%· ~1 likes + comments/post

(comments + likes) / subscribers

Quality Score

47Fair

0100

Engagement vs Uncategorized

0.04% engagement rate

Score Breakdown

Engagement36/100(30%)

Publish Consistency64/100(10%)

Engagement Score

40Solid

0100

0.04% engagement rate

~1 per post

How Do I Stack Up?

vs 1218 newsletters in Uncategorized

Subscriber Distribution

This newsletter

200

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 200Median: 1KTop 25%: 2KTop 10%: 7K

2K places you in the top 25% of newsletters in this category.

vs Category Medians

Engagement Rate

0.04%

Above median

median: 0.00%

Posts per Week

1.8

Above median

median: 1.0

Publishing Consistency

79/100

Above median

median: 68/100

Subscribers

Above median

median: 1K

Here's what we know about this newsletter's activity:

Publishing Pace

Weekly

Consistent

Publishing

~ Estimated

Publishing Frequency

Weekly

Last published Oct 9, 2026

Usually publishes Mon, Fri

1.8 posts/week avg

Consistency:79Consistent

Monetization Readiness

Already monetizing

23% of similar-size Uncategorized newsletters also have paid tiers

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Second Breakfast

Growth

Detected Sponsors

Engagement

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Publishing

Category Benchmarks

Top Posts by Engagement

Recent Posts

Detected Sponsors

Engagement

Top Posts by Engagement

Recent Posts

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Growth

Subscriber Growth

Subscriber Growth

Publishing

Category Benchmarks