Second Breakfast
Investor Due Diligence Report
by Audrey Watters
ghostUncategorized
Ed-Tech Criticism. AI Refusal.
Investor Due Diligence Report
by Audrey Watters
Ed-Tech Criticism. AI Refusal.
2K
~0%
Subscriber count is a platform estimate
Pricing
$6/mo
$60/yr annual option
$1K
~200 est. paid subs
$530/mo – $2K/mo(±50%)
0.8
0.04%
(comments + likes) / subscribers
Weekly
1.7 posts/week
80/100
Very Consistent (~4.1d avg)
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 6.5K | $3,445 | — |
| Mar 2026 | 1K | $530 | -84.6% |
| Apr 2026 | 1K | $530 | ~0% |
| May 2026 | 1K | $530 | ~0% |
| Jun 2026 | 2K | $1,060 | +100.0% |
| Jul 2026 | 2K | $1,060 |
Platform Dependency
Uses ghost platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Some posts outperform significantly
Subscriber threshold
2K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
23% of 7178 similar-size peers in Uncategorized have paid tiers
Pricing position
$6/mo vs $5/mo category median (30537 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Feb 2026 | $6 | $60 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 45/100 | 30% |
| Publishing Consistency | 76/100 | 10% |
| ~0% |
| Aug 2026 | 2K | $1,060 | ~0% |
| Sep 2026 | 2.5K | $1,325 | +25.0% |
| Oct 2026 | 2K | $1,060 | -20.0% |
Revenue Model
Active paid subscription tier