Aisling O'Loughlin

Investor Due Diligence Report

by Aisling O'Loughlin

substackMedia

The mainstream media is bought and paid for, Big Pharma jargon and WEF propaganda abound. This substack is an attempt to cut through the doublespeak and re-establish journalistic ethics, on the side of the public, who have been bamboozled by expert lies.

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Key Metrics

Subscribers

280 paid

Verified

Weekly Growth

N/A

Revenue Analysis

Pricing

$8/mo

$80/yr annual option

Est. Monthly Revenue

$2K

280 paid subs

$2K/mo – $2K/mo(±0%)

Quality & Publishing

Audience Quality Score

75Good

0100

Publishing Pace

Unknown

0.0 posts/week

Score based on available components only.

Component	Score	Weight

Competitive Landscape (Media)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Popular Information	541K	N/A	$6/mo	substack
The official Ryan McBeth Substack	133K	N/A	$5/mo	substack
The Coffman Chronicle	114K	-0.4%	$8/mo	substack
Behind The Headlines	112K	N/A	$8/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Apr 2026	4K	$1,780.8	—

Revenue tracking starts with your first month of data. More data points will appear as snapshots accumulate.

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

4K subscribers — above the 3K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 374 similar-size peers in Media have paid tiers

Pricing position

$8/mo vs $27.28/mo category average (844 newsletters)

Pricing History

Date	Monthly	Annual
Apr 2026	$8	$80

Data Quality

Report Data QualityPartial - Some metrics estimated or missing

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.