Under the Desk News
Investor Due Diligence Report
substackMedia
A place for nuanced conversations and exclusive reporting that center your emotional safety. LIVE Newscast M-F 10-11:30am ET.
Investor Due Diligence Report
A place for nuanced conversations and exclusive reporting that center your emotional safety. LIVE Newscast M-F 10-11:30am ET.
172K
14.6K paid
-0.3%
Insufficient data
29 of 30 days needed
Pricing
$7/mo
$70/yr annual option
$81K
14.6K paid subs
$81K/mo – $81K/mo(±0%)
7.7
147.0
0.09%
(comments + likes) / subscribers
~4x per week
4.1 posts/week
73/100
Consistent (~2.3d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Popular Information | 545K | +0.1% | $6/mo | substack |
| Katie Couric | 168K | +1.0% | $7/mo | substack |
| FactsHQ | 135K | N/A | $7/mo | substack |
| Died Suddenly's Substack | 107K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 185K | $87,509.63 | — |
| Mar 2026 | 185K | $87,509.63 | ~0% |
| Apr 2026 | 185K | $87,509.63 | ~0% |
| May 2026 | 184K | $87,036.6 | ~0% |
| Jun 2026 | 181K | $85,617.53 | ~0% |
| Jul 2026 | 177K |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
172K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
90% of 21 similar-size peers in Media have paid tiers
Pricing position
$7/mo vs $6/mo category median (563 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $7 | $70 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 68/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Growth Consistency | 97/100 | 15% |
| Publishing Consistency | 58/100 | 10% |
| 98K |
| N/A |
| $8/mo |
| substack |
| $83,725.43 |
| -2.2% |
| Aug 2026 | 175K | $82,779.38 | ~0% |
| Sep 2026 | 174K | $82,306.35 | ~0% |
| Oct 2026 | 173K | $81,833.33 | ~0% |
Revenue Model
Active paid subscription tier