User Mag
Investor Due Diligence Report
substackMedia
A tech and online culture publication by Taylor Lorenz, featuring original reporting on how the internet is reshaping politics, business, media, and culture.
99K
6.6K paid
~0%
Subscriber count is a platform estimate
Insufficient data
29 of 30 days needed
Pricing
$8/mo
$80/yr annual option
$42K
6.6K paid subs
$42K/mo – $42K/mo(±0%)
1.3
64.9
0.07%
(comments + likes) / subscribers
Weekly
1.3 posts/week
59/100
Variable (~5.5d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Popular Information | 541K | -0.1% | $6/mo | substack |
| Under the Desk News | 184K | -0.3% | $7/mo | substack |
| The official Ryan McBeth Substack | 132K | -0.4% | $5/mo | substack |
| Died Suddenly's Substack | 109K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 97K | $41,028.36 | — |
| Mar 2026 | 98K | $41,448.12 | ~0% |
| Apr 2026 | 99K | $41,874.24 | ~0% |
| May 2026 | 99K | $41,874.24 | ~0% |
Platform Dependency
Uses substack platform
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Hit-driven — top post engagement 3x+ above average
Subscriber threshold
99K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 33 similar-size peers in Media have paid tiers
Pricing position
$8/mo vs $6/mo category median (864 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $8 | $80 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 44/100 | 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Publishing Consistency | 69/100 | 10% |
| The Schiff Notes |
| 101K |
| +0.6% |
| Free |
| substack |
Revenue Model
Active paid subscription tier