//
Get monthly newsletter intelligence — trends, top movers, new opportunities
Newsletter Insights — advertising rates and audience data for 21K+ newsletters
Browse all →Advertisers are viewing this page. Claim it
Track Known Unknowns's growth
Get notified when subscribers, engagement, or pricing changes
Platform Portability
Uses Substack subdomain (allisonschrager.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
Are you a newsletter creator? Get verified insights →
how risk drives our world, the macro economy, and markets. and pensions too.
Data updated 1 week ago
Being There
6K subs
0%/wk
Our Long Walk
6K subs
++10.8%/wk
Japan Optimist
6K subs
Engagement Rate
0.00%
Economics category average
Quality Score
Engagement vs Economics
Category comparison available
Track Known Unknowns's engagement over time
Monitor quality scores, category ranking, and engagement trends
Start tracking — freeJoin thousands of newsletter operators tracking the market
600 paid
Weekly Growth
0%
Paid Subscriber Retention
Insufficient data
13 of 30 days needed
Paid newsletter — revenue data available
Track revenue changes over time
Monitor MRR trends, pricing shifts, and revenue projections
Start tracking — freeJoin thousands of newsletter operators tracking the market
$33–$66
Track CPM rates as they change
Category benchmarks and audience-size adjusted rates
Start tracking — freeJoin thousands of newsletter operators tracking the market
Tracking started recently for Known Unknowns (13 days ago). A growth trend will appear once we have more data points.
Track changes to Known Unknowns's percentile rankings in Economics over time
Start tracking — freemedian: 67/100
Subscribers
6K
median: 2K
| Public |
| Public |
| Public |
| Public |
| Public |
| Public |
| Public |
| Public |
| Public |
Publishing Frequency
Previously Bi-weekly
Inactive — last post 2 months agoEconomics Pricing
$13.44/mo avg
Below average(-63%)
Monetization Readiness
Already monetizing
100% of similar-size Economics newsletters also have paid tiers
Track changes to monetization & ad rate insights over time
Start tracking — free