Known Unknowns
Investor Due Diligence Report
by Known Unknowns
substackEconomics
how risk drives our world, the macro economy, and markets. and pensions too.
6K
600 paid
N/A
Pricing
$5/mo
$55/yr annual option
$3K
600 paid subs
$3K/mo – $3K/mo(±0%)
Previously Bi-weekly
0.5 posts/week
94/100
Very Consistent (~14.4d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Paul Krugman | 584K | +0.3% | $7/mo | substack |
| Noahpinion | 450K | +0.2% | $10/mo | substack |
| Economics Matters by Laurence Kotlikoff | 162K | +5.5% | $25/mo | substack |
| Kyla’s Newsletter | 158K | +0.3% | $10/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 5K | $2,436.56 | — |
| Mar 2026 | 6K | $2,923.88 | +20.0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
6K subscribers — above the 5K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 54 similar-size peers in Economics have paid tiers
Pricing position
$5/mo vs $8/mo category median (192 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $55 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Paid Subscriber Ratio | 90/100 | 25% |
| 41K |
| N/A |
| $5/mo |
| substack |