The Sociology of Business
Investor Due Diligence Report
substackBusiness
A global weekly newsletter about how brands connect business with culture.
57K
1.6K paid
+0.9%
Insufficient data
25 of 30 days needed
Pricing
$49/mo
$299/yr annual option
$47K
1.6K paid subs
$47K/mo – $47K/mo(±0%)
1.9
44.6
0.08%
(comments + likes) / subscribers
Weekly
1.4 posts/week
65/100
Consistent (~5.1d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Founding Journey | 240K | N/A | $50/mo | substack |
| Refactoring | 173K | N/A | $15/mo | substack |
| Clouded Judgement | 87K | N/A | Free | substack |
| How We Grow | 77K | +0.7% | $19/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 54K | $44,519.42 | — |
| Mar 2026 | 56K | $46,168.29 | +3.7% |
| Apr 2026 | 56K | $46,168.29 | ~0% |
| May 2026 | 57K | $46,978.26 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
57K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 83 similar-size peers in Business have paid tiers
Pricing position
$49/mo vs $7/mo category median (1521 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $49 | $299 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 46/100 | 30% |
| Paid Subscriber Ratio | 47/100 | 25% |
| Growth Consistency | 98/100 | 15% |
| Publishing Consistency | 63/100 | 10% |
| The Founders Corner® |
| 64K |
| +0.8% |
| $15/mo |
| substack |
Revenue Model
Active paid subscription tier