The Appraisal

Investor Due Diligence Report

substackReal Estate

The Appraisal tracks the performance of publicly traded real estate technology companies. You'll also find broader insights across the real estate, mortgage, and venture capital ecosystems.

View full profile →Download PDF

Key Metrics

Subscribers

Verified

Weekly Growth

N/A

Engagement

Avg Likes/Post

8.0

Engagement Rate

0.80%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

100Good

0100

Publishing Pace

Occasional

0.1 posts/week

Publishing Consistency

59/100

Variable (~73.5d avg)

Competitive Landscape (Real Estate)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Zillow Gone Wild 🏡	135K	N/A	Free	substack
CalculatedRisk Newsletter	40K	N/A	$25/mo	substack
The Skeptical Investor Newsletter	39K	+1.7%	$5/mo	substack
House of Green	37K	N/A	$8/mo	substack

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Publishing Consistency

Variable publishing frequency

Medium

Key Person

Single-author publication — key-person dependency

Low

Audience Concentration

Consistent engagement across posts

Monetization Readiness

Readiness for paid subscriptions

Subscriber threshold

1K subscribers — above the 1K category median for first paid tier

Has paid tier

No paid subscription tier yet

Peer monetization

100% of 64 similar-size peers in Real Estate have paid tiers

Data Quality

Report Data QualityLimited - Key metrics unavailable

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.