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Platform Portability
Uses Substack subdomain (appraisal.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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The Appraisal tracks the performance of publicly traded real estate technology companies. You'll also find broader insights across the real estate, mortgage, and venture capital ecosystems.
Data updated 2 weeks ago
Jim’s Note
1K subs
Cities in Mind
1K subs
The Real Signal - Housing + Real Estate + Macro
1K subs
Avg Likes
8.0
Engagement Rate
0.80%· ~8 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Real Estate
0.80% engagement rate
Score Breakdown
Engagement Score
| Public |
vs 42 newsletters in Real Estate
1K places you in the bottom half of newsletters in this category.
Posts per Week
0.1
median: 0.9
Publishing Consistency
59/100
median: 70/100
Subscribers
1K
median: 1K
Track CPM rates as they change
Start tracking — freeWe began tracking The Appraisal. A growth trend will appear once we have more data points.
Publishing Frequency
Occasional
Last published Apr 7, 2026
0.1 posts/week avg
Real Estate Pricing
$5/mo median
Your newsletter: Free
Monetization Readiness
Real Estate newsletters typically start charging at ~1K subscribers
Above the typical threshold
100% of similar-size Real Estate newsletters have paid tiers
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