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Platform Portability
Uses Substack subdomain (aprildunford.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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A newsletter that covers all things Positioning for founders, marketers and product folks. I'm April Dunford - a positioning expert, consultant, author of the books Obviously Awesome and Sales Pitch, and host of the Positioning podcast.
Data updated Yesterday
Shreyas Free Newsletter
43K subs
How to Write for a Living
30K subs
The Inside Man
29K subs
Avg Comments
10.5
Avg Likes
42.5
Engagement Rate
0.13%· ~53 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Business
0.13% engagement rate
Score Breakdown
Engagement Score
| Public |
| Positioning Prep Part 1: Decisions to Make Before a Positioning ExerciseEverything is easier if you make these decisions before you start.Jan 29, 2026 | Public |
| Announcement: Obviously Awesome - the new updated and expanded edition!!It's coming and it's gonna be OBVIOUSLY AWESOMERJan 12, 2026 | Public |
| Value vs. Objection HandlingIn my positioning work, it is not unusual for teams to confuse value for customers with what I would call “objection handling.”Feb 6, 2025 | Public |
| When To Revisit Your PositioningYou shouldn't wait until disaster strikes to adjust your positioning, but when it does, that's a great time to revisit it.Sep 5, 2024 | Public |
| Positioning and AcquisitionsAn acquisition – for both the acquiring company and the company that has been acquired – is a golden opportunity to revisit and tighten up positioning.May 16, 2024 | Public |
Weekly Growth
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Tracking started recently for Positioning with April Dunford (25 days ago). A growth trend will appear once we have more data points.
vs 766 newsletters in Business
40K places you in the top 10% of newsletters in this category.
Posts per Week
0.4
median: 1.0
Subscribers
40K
median: 2K
Here's what we know about this newsletter's activity:
Publishing Pace
Monthly
Category Rank
#115 of 1388
in Business
Engagement Trend
Consistent
based on recent posts
Publishing Frequency
Monthly
Last published Mar 10, 2026
0.4 posts/week avg
Business Pricing
$7/mo median
Your newsletter: Free
Monetization Readiness
Business newsletters typically start charging at ~2K subscribers
Above the typical threshold
100% of similar-size Business newsletters have paid tiers
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