Investor Due Diligence Report
A newsletter that covers all things Positioning for founders, marketers and product folks. I'm April Dunford - a positioning expert, consultant, author of the books Obviously Awesome and Sales Pitch, and host of the Positioning podcast.
40K
~0%
Subscriber count is a platform estimate
10.5
42.5
0.13%
(comments + likes) / subscribers
Monthly
0.4 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Shreyas Free Newsletter | 43K | N/A | Free | substack |
| How to Write for a Living | 30K | N/A | $20/mo | substack |
| The Inside Man | 29K | N/A | Free | substack |
| Product Life | 27K | N/A | Free | substack |
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Revenue Model
Pre-monetization — no paid subscription tier
Subscriber threshold
40K subscribers — above the 2K category median for first paid tier
Has paid tier
No paid subscription tier yet
Peer monetization
100% of 111 similar-size peers in Business have paid tiers
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Engagement Rate |
| 50/100 |
| 30% |
| Human Capitalist |
| 24K |
| N/A |
| $5/mo |
| substack |