
Why It Matters
Investor Due Diligence Report
A newsletter about what's happening around the world and Why It Matters.
337K
28.6K paid
-2.0%
-7.9%
net churn
Pricing
$7/mo
$70/yr annual option
$159K
28.6K paid subs
$159K/mo – $159K/mo(±0%)
3.5
242.4
0.07%
(comments + likes) / subscribers
Weekly
1.1 posts/week
20/100
Variable (~6.9d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Pete Buttigieg's Substack | 982K | N/A | Free | substack |
| Meidas+ | 886K | N/A | $10/mo | substack |
| Drop Site News | 817K | -0.1% | $12/mo | substack |
| Brian Tyler Cohen | 593K | -0.2% | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 208K | $113,147.58 | — |
| Mar 2026 | 205K | $111,517.04 | ~0% |
| Apr 2026 | 204.5K | $111,244.35 | ~0% |
| May 2026 | 203K | $110,426.3 | ~0% |
| Jun 2026 | 204K | $110,971.67 | ~0% |
| Jul 2026 | 204K |
Platform Dependency
Uses substack platform
Publishing Consistency
Irregular publishing pattern
Key Person
Single-author publication — key-person dependency
Audience Concentration
Some posts outperform significantly
Subscriber threshold
337K subscribers — above the 6K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 37 similar-size peers in Politics have paid tiers
Pricing position
$7/mo vs $6.5/mo category median (706 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $7 | $70 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 64/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Growth Consistency | 92/100 | 15% |
| Publishing Consistency | 54/100 | 10% |
| Adam Kinzinger |
| 497K |
| +0.2% |
| $9/mo |
| substack |
| $110,971.67 |
| ~0% |
| Aug 2026 | 204K | $110,971.67 | ~0% |
| Sep 2026 | 353K | $192,025.89 | +73.0% |
| Oct 2026 | 341.5K | $185,770.83 | -3.3% |
Revenue Model
Active paid subscription tier