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A newsletter about what's happening around the world and Why It Matters.
Data updated Today
Why It Matters hasn't published recently
Last post was 2 months ago. Growth, revenue and CPM projections assume ongoing activity, so they're hidden until posting resumes.
17.3K paid
Why It Matters reports a rounded subscriber count of 204K. The platform doesn't expose finer-grained numbers, so week-to-week changes below the rounding threshold aren't visible in a chart.
Add to your watchlist to get notified the next time the reported count shifts.
Avg Likes
200.0
Engagement Rate
0.10%· ~200 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 204K+ subscribers
Quality Score
Engagement vs Politics
0.10% engagement rate
Score Breakdown
Engagement Score
Our Moral Moment w/ Bishop William Barber & Jonathan Wilson-Hartgrove
242K subs
Let's Address This with Qasim Rashid
150K subs
The Counteroffensive with Tim Mak
141K subs
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See what's includedGet the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Why It Matters vs the top 15 peer newsletters on sponsor mix, growth, and CPM.
Including Ground News, Incogni, Musk + 23 more.
$300·2-3 working days·refunded if we can't deliver
vs 145 newsletters in Politics
204K places you in the top 10% of newsletters in this category.
Engagement Rate
0.10%
median: 0.01%
Posts per Week
1.3
median: 1.1
Publishing Consistency
36/100
median: 65/100
Subscribers
204K
median: 3K
Here's what we know about this newsletter's activity:
Publishing Pace
Previously Weekly
Variable
Category Rank
#30 of 1210
in Politics
Engagement Trend
Consistent
based on recent posts
| Public |
| From Dr. Mary Trump: Our democracy is on the lineA guest post from Mary Trump.Mar 11, 2026 | Public |
| “Vindictive”Republicans chose the wrong person to mess with.Feb 26, 2026 | Public |
| Even Ron DeSantis is scared about thisFlorida is competitive.Feb 11, 2026 | Public |
| Six years ago, Donald Trump fired me from the White House for speaking the truth.I risked everything to protect our democracy.Feb 7, 2026 | Public |
| DisturbingThe Department of Justice is ramping up their work to probe and target officials who investigated Donald Trump.Feb 3, 2026 | Public |
| First Campaign Substack Live from Alexander VindmanA recording of our earlier broadcastFeb 2, 2026 | Public |
| Substack Live Tonight at 6:00pm ETA Conversation on My First Week of the CampaignFeb 1, 2026 | Public |
| If Not Now, When?Why I said yes...Jan 31, 2026 | Public |
| What I said to Lawrence O’DonnellA call to actionJan 30, 2026 | Public |
Publishing Frequency
Previously Weekly
Inactive — last post 2 months agoUsually publishes Fri
Politics Pricing
$6/mo median
Above average(+17%)
Monetization Readiness
Already monetizing
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