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Why It Matters

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substack Politics Media Kit Investor Report

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

337K

✓

28.6K paid

Weekly Growth

-2.0%

-2.0%vs last week

Paid Subscriber Retention

-7.9%

net churn

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Category benchmarks and audience-size adjusted rates

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Engagement: 0.1%1.1 posts/wk #19 in category

Weekly $7/mo

See how Why It Matters compares to 627 other Politics newsletters, engagement metrics, pricing analysis & more

Compare with similar Politics newsletters

News from Underground by Mark Crispin Miller

46K subs

Amanda Nelson

36K subs

More Perfect Union

32K subs

Compare Why It Matters vs 3 others

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Coleman’s Corner

28K subscribers

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22K subscribers

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20K subscribers

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19K subscribers

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40 brands sponsor newsletters like Why It Matters but haven't tried Why It Matters yet

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Engagement

~ Estimated

Avg Comments

3.5

Avg Likes

242.4

Engagement Rate

0.07%

Top newsletters in Politics

News from Underground by Mark Crispin Miller

46K subs

Amanda Nelson

36K subs

More Perfect Union

32K subs

View all Politics newsletters

How Do I Stack Up?

vs 156 newsletters in Politics

Subscriber Distribution

This newsletter

200

13.5K

107.4K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 200Median: 3KTop 25%: 13.5KTop 10%: 107.4K

337K places you in the top 10% of newsletters in this category.

vs Category Medians

Engagement Rate

0.07%

Above median

median: 0.00%

Posts per Week

1.1

Below median

median: 1.8

Publishing Consistency

20/100

Below median

median: 70/100

Subscribers

337K

Above median

median: 3K

Paid / Free Subscriber Split

FreePaid

Publishing

~ Estimated

Publishing Frequency

Weekly

Last published Oct 12, 2026

Usually publishes Wed, Thu

1.1 posts/week avg

Consistency:20Variable

Politics Pricing

$6.5/mo median

At average

Monetization Readiness

Already monetizing

100% of similar-size Politics newsletters also have paid tiers

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Browse more Politics newsletters

Authoritarianism 101

substack16K subscribers

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substack14K subscribers

Recent Posts

Title	Date	Engagement	Access
Trump’s Diesel Deal and a Russian Misinfo Operative“Rybar” Operative Back in Russia After Arrest in MontenegroOct 12, 2026	Oct 12, 2026	930084818 words❤300	Subscriber-only
Trump’s Diesel Deal Is a Lifeline for PutinAnother Display of Short-Sighted Transactional DiplomacyOct 9, 2026	Oct 9, 2026	8447156653 words
LIVE With Rep. Crow and Leela GrayA recording from Alexander Vindman's live videoOct 8, 2026	Oct 8, 2026	31191869 words
Symphony for Donbas: “Vivaldi” and the Donetsk CounteroffensiveOn Ukraine’s Campaign Around the Fortress BeltOct 8, 2026	Oct 8, 2026	3160312.0k words
Our Russian Plague Conversation with Dr. Cindy VindmanUpgrade to Paid Memberships for More Conversations - Discount AvailableOct 7, 2026	Oct 7, 2026	424033170 words
On October and Everything AheadForthcoming Conversations and Special Member PricingOct 5, 2026	Oct 5, 2026	012216707 words
What Putin Controls and What He Can't: A Rubber-Stamp Duma, Ukraine's Counteroffensive, and Plague in IrkutskReflections on Putin’s RussiaOct 3, 2026	Oct 3, 2026	348101.0k words
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LIVE with Senator Duckworth and Jessica KillinA recording from Alexander Vindman's live videoSep 30, 2026	Sep 30, 2026	31612783 words
Tomorrow! Substack Live with Senator Duckworth and Jessica Killin4:00pm ET with Senator Tammy Duckworth and Co-05 Candidate Jessica KillinSep 30, 2026	Sep 30, 2026	17510134 words

Why It Matters

Growth

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Engagement

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Subscriber Distribution

vs Category Medians

Paid / Free Subscriber Split

Publishing

Category Benchmarks

Top Posts by Engagement

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Top newsletters in Politics

Browse more Politics newsletters

Engagement

Top Posts by Engagement

Recent Posts

Growth

Subscriber Growth

Subscriber Growth

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Paid / Free Subscriber Split

Publishing

Category Benchmarks

Compare with similar Politics newsletters

Similar in Politics

Track Why It Matters for changes

40 brands sponsor newsletters like Why It Matters but haven't tried Why It Matters yet